Workshop day at Johann & Anna 🏡✨ with the agency RABOLD UND CO.
Together with the branding experts from RABOLD UND CO., we took a full day to get to the heart of the Johann & Anna brand: Who are we really? What do we stand for? And what should truly touch our guests when they arrive?
The result: our brand core "Arriving, mindfully" – carried by three values that matter to us:
🌿 Mindful – in how we treat guests, spaces, nature, and time 🚪 Welcoming – an atmosphere where calm becomes tangible 💡 Inspiring – aesthetics and history that spark new thoughts
An exciting, intense day with a fantastic team – and a huge thank-you to Rabold und Co. for guiding us through this process. You're simply the best – that much instinct, structure, and passion for brands is rare to find! 🙌
